Since 2020, our branch in Germany have teamed up with RAD RACE, an independent cycling agency focused on shows & events, multimedia formats, retail and in-house publications, to power the cycling community with quality coffee experiences.
RAD RACE tries to combine the best of cycling culture bringing together friends, fun, style and passion – all over great coffee and bikes.
To kick-off with the collaboration, we fueled RAD RACE with a Linea Mini for one of their biggest happenings this year – “RAD RACE x RAD CAMP” – which took place in a beautiful mansion in Feltre, Northern Italy; this was where over 150 cyclists from all over Europe convened and went riding through the Alps and Dolomites. It was an incredible opportunity for RAD RACE to provide a “ride-like-a-pro-feeling“ to all participants as well as a professional, world-class coffee service.
We couldn’t be more happy to hear bikers begin their morning routine with delicious handmade espressos, flat whites and cappuccinos brewed on a Linea Mini, “the ideal choice for a simple-to-handle and highly performing machine”.